A couple of YouTube videos have surfaced demonstrating the new interactive iPad software located next to all Apple products in the Apple Store 2.0 retail layout. Each iPad acts as a kiosk that customers can use to explore product features, perform product comparisons, and summon help from a sales associate.
Another video from the Sydney Apple Store: (courtesy of @glasshouseapps)
Video of the interactive iPad displays in action below. [via Mark Gurman]