Why is the iPad winning the tablet war? Look beyond the sexy package to the nitty-gritty of Apple’s retail and marketing expertise, offers Nvidia’s CEO. Despite many rivals, the iPad in your hands isn’t likely to become endangered soon.
“It’s a point of sales problem. It’s an expertise at retail problem. It’s a marketing problem to consumers. It’s a price point problem. It’s a marketing problem,” Jen-Hsun Huang told an interviewer. Although Nvidia supplies Tegra processors to Android tablets, this isn’t the first time Huang has sided with Apple against competitors. In 2010, he predicted the new MacBook Air would be the model for all future laptops.
Huang added: “Apple is not only better able to explain its product to consumers through dedicated sales people, but it also captures more margin than competitors who have to share margin with retail partners.”
When Android-powered tablets began appearing, so did dire predictions of the iPad’s slipping marketshare. One of the most infamous came in 2010 from Acer CEO JT Wang who told a China audience Apple’s share of the tablet market would drop to 20 percent one everything stabilized. Of course, that hasn’t happened. We reported earlier this month that more than 8 out of 10 tablets bear the Apple logo.