New iPhone Bike Computer, Mount Roll Up to Apple Store

Seems practically everyone has cottoned on to the idea that the iPhone makes for a stellar cycling computer — because hardware that turns the iPhone into a feature-packed riding companion keeps popping up. The latest is Velocomp’s iBike Dash series of app-enhanced hardware stashed inside their waterproof Phone Booth case that work with its free iBike app.
The unit starts out at $200 for the waterproof case with built-in ANT+ receiver and a speed sensor for your bike; $329 will bag you the Deluxe kit that adds a heart-rate strap, cadence sensor and supplemental battery for the iPhone. Velocomp also sells the Phone Booth case only — without the ANT+ electronics in it — for $50.
The waterproof case looks pretty rugged, but pricing strikes us as a tad steep compared with other kits out there from Wahoo, Digifit and New Potato Technologies (even though we were less-than-enthusiastic about the latter).
When he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path — which explains why he's Cult of Mac's test editor-at-large. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of 

