Showtime is stumping for votes for its programs up for Emmy awards by making them available on the iPhone and iPod Touch to TV Academy voters.
Emmy voters with Apple mobile devices can screen full episodes of Showtime series including “Dexter,” “Weeds” and “United States of Tara” by entering a password.
The move is expected to save Showtime some money, a spokesperson told Variety that shelving DVD screeners last year by partnering with Internet video provider Brightcove to post its Emmy hopefuls online saved “tens of thousands of dollars.” The Brightcove option will be available again this year for Apple-less Academy members.
Via Textually
