iPhone’s Interactive Grateful Dead History & Memorabilia Marketing
Digital media company Mosaic Legends and San Francisco rock photographer Jay Blakesburgh have created a limited edition interactive app and eBook titled, simply, Grateful Dead, avialable now for $6 on the iTunes AppStore, that appears to be a template for more titles to come.
But who better to start a long, strange trip with than Jerry Garcia and the Grateful Dead?
Focused around a stunning Photomosaic of the Dead’s iconic guitarist, comprised of nearly 450 individual photographic “tiles” that users can double-tap and pinch their way into, down to full-res views of single photographs, the app also includes photographer’s notes on each photo, additional history of the band, built-in capability to comment on and share photographs with other app users, and a link to the Mosaic Legends store, where users can preview and purchase photographic Glicées and limited edition large prints.
If this AppStore offering takes off among the Dead’s famously loyal and devoted community, look for the idea to be reprised as a marketing vehicle in many additional incarnations.
Via MP3 Insider
