Apple has reportedly purchased the iCloud.com domain for the new cloud-based storage service it is currently working on, paying $4.5 million to the previous owners who have now rebranded their service. Visitors to iCloud.com are currently redirected to the new service – now called CloudMe – but it is believed Apple will take over the domain when it’s ready.
The report comes from GigaOm, who cites a source familiar with the company:
My source, who is familiar with the company, says that Xcerion has sold the domain to Apple for about $4.5 million. Xcerion hasn’t responded to my queries as yet. At the time of writing, the Whois database showed Xcerion as the owner of iCloud.
MacRumors also received some information on the iCloud rebranding last week, but were unable to obtain enough information at the time to link the change to an Apple takeover.
Apple’s upcoming cloud-based storage service – also dubbed a ‘music locker’ – will purportedly be a solution for storing music and other content online which can then be streamed to internet connected devices, such as the iPhone, iPod touch, or iPad.
The most recent speculation has suggested that Apple is currently in the process of signing deals with all of the major music labels and getting the service ready for launch. An announcement is expected at WWDC in June.