iProduct Placement: Late Night with a Mac

Freshman “Late Night” host Jimmy Fallon started off this week with a joke that patted Apple on the back  and a Mac on his host desk.

Fallon, who is trying to fill the mighty big shoes of David Letterman (and the slightly less large shoes of  Conan O’Brien  took a pot shot at Microsoft during his opening monologue of the second first episode:

“Despite the recession, Microsoft is planning to open stores to compete with Apple.  They’ll be just like the Apple stores, except the staff will freeze when you ask them a question.”

Then Fallon sat down to welcome guests including Tina Fey, followed up by Robert De Niro and Justin Timberlake from behind a desk with a Mac laptop  (a MacBook Pro?)  on it, next to a mug with pencils, though he never opened it. (Apologies for the grainy pic, outside the US, NBC  blocks the episodes).

Before the show debuted, Fallon was called the Mac of hosts, compared his “PC” competition Jay Leno.

Is this the first time a Mac figures as a prop on a late-night talk show?

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