iProduct Placement: Late Night with a Mac

Nicole Martinelli ()

jimmy fallon

Freshman “Late Night” host Jimmy Fallon started off this week with a joke that patted Apple on the back  and a Mac on his host desk.

Fallon, who is trying to fill the mighty big shoes of David Letterman (and the slightly less large shoes of  Conan O’Brien  took a pot shot at Microsoft during his opening monologue of the second first episode:

“Despite the recession, Microsoft is planning to open stores to compete with Apple.  They’ll be just like the Apple stores, except the staff will freeze when you ask them a question.”

Then Fallon sat down to welcome guests including Tina Fey, followed up by Robert De Niro and Justin Timberlake from behind a desk with a Mac laptop  (a MacBook Pro?)  on it, next to a mug with pencils, though he never opened it. (Apologies for the grainy pic, outside the US, NBC  blocks the episodes).

Before the show debuted, Fallon was called the Mac of hosts, compared his “PC” competition Jay Leno.

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12 comments »

About the author

nicole_martinelli

Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on Twitter , Facebook and Google+.

If you're doing something new/cool that's Apple related, email her about it.

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  • Andrew

    That’s Conan O’Brien, not David Letterman.

  • garymac

    Writer got 2 things wrong in one sentence. Fallon is filling Conan O’Brien’s shoes, not Letterman’s, and, the joke came in his first airing not second.
    Way funny joke, though. It got the biggest laugh of the monologue. Must’ve had a big Mac crowd in the audience.

  • Church of Apple

    Jimmy Fallon replaced Conan O’Brien. The fact that you don’t know that makes me sad. He will never, ever be able to fill Conan’s shoes.

    =(

  • Patrick

    Nicole,

    David Letterman? Really? Please tell me that you work for free.

    Patrick

  • Joey

    This has to be the worst piece I’ve ever seen written on this site. Mistake after mistake and it’s like this person has never watched TV before. Come on how did this get posted.

  • Chuck

    Technically, It was Letterman’s show before Conan got there. So he is really filling Conan and Dave’s shoes.

  • http://www.wickedcooltech.com/index.php/356/time-capsule-shows-up-on-life.html Chris Maxcer

    Last week a Time Capsule made a cameo appearance on NBC’s Life. There was a MacBook Pro (not the unibody aluminum ones) that was burned up on the desk in a dead man’s house. The officers found the Time Capsule, held it up to show off the Apple logo, and promptly said it was a wireless backup that would hold the contents of whatever had been on the burned up MacBook Pro. First time I’ve seen a Time Capsule in a TV show!

  • http://www.zoomata.com Nicole Martinelli

    For me, the show will always be Letterman’s, though yes, it could’ve been clearer that Conan came before Fallon.
    As I mentioned, the show can’t be streamed outside the US so I saw the joke on youtube, where it wasn’t clear whether it was the first or the second ep.

  • me

    you are all dumb. this use to be dave lettermans show until he moved to CBS when they gave the tonight show to leno. then conan took over. he was saying that letterman was better than conan and it would be hard to fill either of their shoes. so patrick – really? i hope you post for free

  • bas

    what’s the obsession with spotting a mac on television? they are quite common nowadays you know …

  • Church of Apple

    Conan > Letterman

    ANY day of the week.

  • CQ

    It should be a MacBook Pro. At least Jimmy was using one of those in Revision3s Diggnation appearence. Show 185 as far as i remember.