iPad Magazine with Gyroscope Effect Aims for Buzz

iPad Magazine with Gyroscope Effect Aims for Buzz

The gyroscope-enhanced cover of Project magazine.

An iPad-only magazine called Project hopes to generate some buzz by capitalizing on the iPad 2’s gyroscope feature.

The latest edition of the magazine, which costs $2.99 in iTunes, allows readers to view a panoramic, animated landscape by moving 360 degrees on the spot.

The brainwave to exploit the gyroscope feature seems a natural fit for the ‘Summer Movie Blowout’ issue of the magazine backed by Virgin Digital Publishing and Seven, which features flicks including ‘Thor’, ‘X-Men’ and ‘The Hangover Part II’.

“Because most other publishers are creating iPad versions of their magazines, there tend to be a lot of reproductions and use of video content,” said Chris Bell, deputy editor of Project. “But because we’re building the magazine from the ground up, we’re forced to look at the latest technology such as gyroscope.”

Not sure if readers will buy it, but advertisers were willing to try. The issue has backers including T3, Audi, Becks, Ford and Nissan.

Via Mediaweek

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  • MikeyGorman

    So far I have picked up every issue and if you fancy a mix between Vanity Fair, Esquire, and Wired magazine then Richard Branson’s Project might suit you.

  • gojagadish

    I buy iPad Magazines from this cool website , just in case anybody is interested :

    Magazines for iPad

About the author

Nicole MartinelliNicole Martinelli heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you're doing something new, cool and Apple-related, email her.

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