The latest beta version of Safari now features a do-not-track privacy setting to prevent online advertisers from tracking users as they surf the Web.
The tool has been added to the latest version of Safari in Lion, the upcoming update to OS X expected to go public this summer.
Safari is the third major browser to add a do-not-track setting. It joins Microsoft’s Internet Explorer and Mozilla’s Firefox include it, but Google’s Chrome does not — yet.
Google, of course, is one of the web’s biggest online advertisers. It’s also worth noting that Apple offers an in-app advertising program called iAds that competes with other forms of advertising, online and off.
Wall Street Journal: Apple Adds Do-Not-Track Tool to New Browser