Rejected Blackberry Ad Misses the Target

Lonnie Lazar ()

Engadget, among others, today has been flouting the little piece of filmmaking above as an advertisement for the Blackberry Storm prepared by New York advertising agency Guava, but rejected by RIM as too confrontational.

We’d add, having seen the Blackberry Storm in action, “off the mark” as well.

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About the author

Lonnie Lazar

Lonnie Lazar is a writer-musician-web designer-attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

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  • Jordan A Leven

    That’s a redic ad….where’s any justification? Too bad, cause the graphics are awesome- but come on? There would barely be a touchscreen market without the iPhone…which is still on top may I add.

  • http://www.chrismaxcer.com Chris Maxcer

    Are you sure it was “rejected” by RIM . . . maybe RIM decided to let this one out in the wild online for some “unofficial” viral marketing action. Seems to be getting played . . . but working to sell the Storm? I’m guessing not so much.

  • http://www.gearsandwidgets.com/ alan h

    I’m glad you added the “off the mark,” that’s where I was going. If the ad were remotely honest, it might stand up.

  • Marc

    How ironic! RIM rejected it and yet it’s going viral all over the place. Seems like a good deal for RIM.

  • andrew

    that’s stupid, “nothing can touch (our touchscreen phone)”
    of course they didnt go with this add. lol.

  • Squight

    Am I crazy, or are those two notes at the very end from the beginning of “All These Things That I’ve Done” by the Killers? o_0

  • http://blog.argentinaslovenia.com Carlitos

    Funny Squight, to me they sound as the first two notes of Pink Floyd’s 1973′s 20-minute+ opus “Echoes”… and I do have almost perfect pitch (more a curse than a blessing, let me tell you, but I digress).

    It’s Floyd I say! Now you kids get off my lawn!!!

  • http://www.drphotographydesign.com Nik

    I have to say, even though the commercial is hilariously wrong, the concept and execution is fantastic (except for that not being able to touch a touch screen phone thing that Andrew pointed out).

  • http://www.snubcommunications.com Craig Grannell

    “Nothing can touch it”

    What, you mean it doesn’t work very well? Nice copywriting, whoever did that viral (sorry, ‘rejected ad’).

  • Stefan

    I know why it was a rejected.
    It’s a copy. And when you see the original you kind of get why RIM thinks its tasteless to copy that.
    Here’s the original:
    http://www.youtube.com/watch?v=ylvAovoO2kk
    ‘stop the bullets kill the gun’
    I’m happy they dont take it…they wouldve stolen the idea for something stupid

  • elchuxo

    I know why it was a rejected.
    It’s a copy. And when you see the original you kind of get why RIM thinks its tasteless to copy that.
    Here’s the original:
    http://www.youtube.com/watch?v=ylvAovoO2kk
    ‘stop the bullets kill the gun’
    I’m happy they dont take it…they wouldve stolen the idea for something stupid

    P.S.: Is there someting wrong with the comment system?

  • Mark

    Whatever the relative merits, it is a cool ad much in keeping with the cool perception around these devices, regardless of manufacturer. I like it and I’m an iPhone user. Looks like the ad agency was trying to beat Apple at their own game, with the minimalist approach and highly graphical elements.