For some time, Apple has viewed its Apple TV device like stamp collecting – an interesting hobby. The concept is intriguing, but the real money could be made if there was a more direct connection to your living-room TV, hence analyst speculation the Cupertino, Calif. company might someday get into the TV business. That day could be sooner than expected amid a Wednesday report TV makers are considering putting key Apple TV technology inside new TV sets.
The technology, known as AirPlay currently streams video and audio from Apple devices, such as the iPad or iPhone, to the Apple TV set-top box. However, now TV manufacturers, looking for a way to revive slumping sales, are talking with Apple about putting the technology directly in new TVs.
The possibility of TVs powered by Apple isn’t too far-flung. The technology is already being licensed to speaker makers for audio streaming. Bloomberg quotes a Pioneer executive calling the AirPlay video streaming “a blessing for an industry trying to move the needle forward on sales.