Expert: Apple May Use NC Data Site for Wide Range of Cloud Services

Expert: Apple May Use NC Data Site for Wide Range of Cloud Services

For Mac fans the patch of land in North Carolina owned by Apple is akin to Area 51: everyone knows it exists, but few know its true purpose. Speculation has centered on some cloud-based service requiring beefy data pipes. While a recent report seemed to suggest the Cupertino, Calif. company doesn’t plan to kill the golden goose with free streaming music, one analyst Tuesday offered a number of possibilities.

According to Bernstein’s Toni Sacconaghi, potential uses for the data center range from expanding Apple’s streaming and advertising business to a voice “interface” based on the tech giant’s recent Siri acquisition.

Among other possibilities is creation of an online storage and synchronization service. Talk has swirled around the tech giant revamping its MobileMe service into an online data ‘locker’ of sorts.

The analyst also includes a streaming service to compete with Spotify and Rhapsody or video streaming ala Netflix. Whatever the use, Apple is devoting a large portion of its budget to IT, such as the NC data center. During fiscal 2010, the Cupertino, Calif. company spent $1.7 billion getting the center ready for an expected spring launch. Putting that in perspective, that amount equals three percent of Apple’s revenue and more than what’s spent by Google, Microsoft and Amazon.

[Business Insider]

  • cpm5280

    I’m sorry, but what was anyone thinking they were going to use it for? Storing their corporate janitorial services schedule? I’m always one for speculation about Apple, but I don’t think anyone needs an “expert” to tell them this stuff. JMO,FWIW.

  • brnmbrns

    This “expert” is about a year late.

About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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