An game app created by psychologists says it can help users extinguish their smoking habits.
Called Nicot, the $4.99 app is the result of a study by the Canada Research Chair in Clinical Cyberpsychology and the University of Quebec in Outaouais.
Researchers there say they found that virtually crushing butts in the game boosted quitting success rates by 15%. If the would-be ex-smokers also used pharmacological aids (patches, gum and the like) and attended a follow-up clinic, those rates were boosted to 50%.
Game players crush out the ciggies to get ahead in the game — rewarding them for this positive behavior, following the principles of Skinner’s operant conditioning.
To study the efficacy of the approach, 91 regular smokers were randomly assigned to two treatment conditions that differ only by the action performed in the virtual environment: crushing virtual cigarettes or grasping virtual balls.
The results? Crushing virtual cigarettes during four weekly sessions led to a statistically significant reduction in nicotine addiction, abstinence rate, and drop-out rate from the 12-week psychosocial minimal-support treatment program. (You can read more about the research, which was also published in international journal CyberPsychology and Behavior here.)
What do you think — for a boost in 15% success rate would you be willing to play along?