Apple Does Its Bit In Quake Aftermath

London Covent Garden Apple Store

Here’s an astonishing post from Kevin Rose, publishing an (anoymized) email from a friend of his who works for Apple in Japan.

In the aftermath of the quake and the tsunami, Apple Stores have become communication centres for those who can’t get through on the phone, and temporary accommodation for staff who can’t get home.

Read this:

“You know how in disaster movies, people on the street gather around electronic shops that have TVs in the display windows so they can stay informed with what is going on? In this digital age, that’s what the Tokyo Apple stores became. Staff brought out surge protectors and extension cords with 10s of iOS device adapters so people could charge their phones & pads and contact their loved ones. Even after we finally had to close 10pm, crowds of people huddled in front of our stores to use the wifi into the night, as it was still the only way to get access to the outside world.”

And this:

“Apple told all of their staff – Retail AND Corporate – that they could go sleep at the Apple stores. The Senior managers at the stores had been notified earlier and unbeknownst to us, had gone out to stock up on food and drinks after the very first quake hit.”

Go read the whole thing, it’s a great summary of what Apple is doing to help out.

And for clarity’s sake, I should stress: I have no doubt many other companies are doing similar things for their customers and staff too. At times like this, people matter more than money, more than anything else. And I think the vast majority of CEOs understand that.

  • Netbusterss

    I still am not going to buy an apple product.

  • Dropper

    And, since you obviously don’t want one, good for you…and us.

  • Benjamin Dixon

    So you go on to cult of mac… what a window licker.. ¬¬

  • Nick

    Why then are you trawling a Mac dedicated website if your not going to buy anything Apple? Dreaming?

  • kyle

    I wish someone would tell Larry Kudlow that people matter more than money. Poor guy thinks about everything is dollar bills.

  • Davidharris2019

    What a funny little man you are…..

  • Jumbo Shrimp

    it’s a story linked from Google News. An I agree with the poster you replied to. Apple uses everything to instil an image. It’s only in the interest of balanced views to counter that image with another one. REALITY.

  • Ace

    Then what are you doing here?

  • Togovero

    They didn’t do those things to convince you (or whoever) to buy Apple products. Idiot.

  • “fanbois”

    Every company tries to instill an image. MAYBE Apple is trying to “look good” by what it did. And MAYBE there are people at Apple who are not robots and actually care, much like such people elsewhere. Viewing Apple as a monolithic, heartless, evil entity may make you feel better about whatever beef you have with them, but it’s simplistic and definitely not “REALITY”.

  • Igzabier

    a real email from my family

    “so sorry,I can’t reply you.

    we have many trouble…my funny grandma house were swept away.and, funny grandma, aunt and uncle died because of TSUNAMI.do you remember baseball boy? his father also died.very bad time.

    the biggest problem is nuclear plant.they explode three times.my family run away from my house.

    I don’t have any ideas to solve this crisis.”

    their house is broken, their ricefields destroyed, the red cross is not helping them, there is no aid for them, Canada’s DART team is ‘thinking’ about going to help…WTF

  • HerbalEd

    Yeah! That will really show Apple.

  • Nick

    I’ll buy an extra apple product to offset your buying choice.

  • Grateful11

    Don’t feed the Troll, he’s just looking for food!

About the author

Giles TurnbullGiles Turnbull is a freelance writer in England. He also writes for the Press Association and The Morning News. You can find out more at his website, and follow him on Twitter @gilest.

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