Microsoft is killing the Zune player after five years of unsuccessfully trying to compete with Apple’s iPod.
The Zune is being discontinued thanks to weak ongoing sales, Bloomberg reports. It will not be refreshed when current units sell out.
When the Zune was introduced in 2006, in mold-breaking brown nonetheless, Microsoft CEO Steve Ballmer predicted the player would one day overtake Apple. But it failed to even crack the top five MP3 players. According to NPD, Apple had 77% market share in 2010.
“MSFT abandoning Zune last sign AAPL totally dominated portable music for the last decade,” tweeted industry analyst Michael Gartenberg. “Sony, Samsung, Dell all failed to move needle.”
Gartenberg also predicted that tablets will be the next Zune.
Pundit Paul Kedrosky said: “My main reaction to news that Microsoft is going to stop selling Zunes is … Microsoft still sold Zunes?”
Instead of selling hardware players, Microsoft will shift its focus to putting Zune on smartphones running Windows mobile OS.
With its world class design, Microsoft’s young hip image, and ground-breaking advertising like the spot below, is it any wonder the Zune failed to take off?
(This is a joke, btw)