ChangeWave: Apple Leads 2009 Customer Satisfaction
More consumers are satisfied with Apple computers than products from PC makers, indicates a new survey. The Cupertino, Calif. company registered 81 percent consumer satisfaction compared to 67 percent for its nearest PC competitor.
The survey by ChangeWave Research asked customers who had purchased a computer in the past 90 days whether they were very satisfied, somewhat satisfied, unsatisfied or very unsatisfied with their choice.
Apple garnered an 81 percent “very satisfied” rating, while PC maker ASUS earned a 67 percent “very satisfied” ranking. Acer received a 61 percent satisfaction rating while 56 percent of Sony customers were very satisfied.
Dell outranked HP in consumer satisfaction, registering 55 percent of consumer satisfaction versus 52 percent for the top PC maker.
Apple’s consumer satisfaction rating appeared to mirror a similar ChangeWave survey of corporate satisfaction surrounding operating systems. In that survey, 54 percent of Mac OS X ‘Leopard’ owners were very satisfied, versus 40 percent for Windows XP Professional users. Windows Vista landed dead last, registering between five percent and 12 percent satisfaction.
The new survey also ranked computer makers by planned purchases. Apple lead those intending to buy a notebook (30%), while 33 percent of consumers surveyed indicated Dell tops their choice for desktops.
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Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
