Usability Expert Jakob Nielsen Dubs iPhone ‘First Mobile Device Worth Criticizing”

Jakob Nielsen is the one of the world’s leading Web usability experts. What that actually means is that people spend a lot of time criticizing him, as he spends a lot of time criticizing them. That’s especially true because his website, Useit.com, is stripped of flashiness to the point of looking a lot like a HyperCard slide deck circa 1992 — but without any visuals.

Nielsen has finally delivered a new verdict on the mobile web (it’s been about nine years), and, to the surprise of no one, he hates it. Regular phones are “horrible,” smart phones are “bad,” and the iPhone is “impoverished.” He also says some fairly common sense things that are none-the-less often ignored, like, design a website that fits the strengths of the device that will view it.

The only really interesting line comes near the end, when he makes reference to Silicon Valley legend Alan Kay’s proclamation that the Mac was “the first computer worth criticizing.”

“Similarly, the iPhone is the first mobile Internet device worth criticizing. It’s a starting point for mobile online-services access, not an endpoint.

Although devices will get better, the big advances must come from websites. Sites (including intranets) must develop specialized designs that optimize the mobile user experience. Today, few sites have mobile versions, and those that do are usually very poorly designed, without knowledge of the special guidelines for mobile usability.”

Well said. And absolutely true.

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Via Cennydd

About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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Posted in iPhone, Software |

  • staaf

    so what are the guidelines?

  • http://www.cennydd.co.uk Cennydd

    This being Jakob, those guidelines will be available to you as part of a report which can be yours for just $500…

  • http://www.mintcreation.com Thomas

    Are people still listening to him?
    Most boring person when it comes to any form of online existence.

    I would not bother…

  • http:///www.userzoom.com Virginie Glaenzer

    Actually, I do think Jakob’s feedback is valuable because of its negativity. (Most) website and wireless devices are conceive and designed by engineers without any users’ input in a grand “tada” market introduction. We are in a very early market and I’m personally hoping to have in my lifetime a user centric experience!

    Virginie Glaenzer, http://www.userzoom.com

  • http://torley.com Torley

    Jakob makes some good points, but his criticism is crippled because it fails to take artistic aesthetics which are *complementary* and serve usability into consideration. It’s a very limited worldview.

    @Cennydd: All too true, not enough people call that out.