Steve Jobs Previews the 1984 Macintosh Commercial [Rare Video]

(4:00 am PDT, Feb 24th 2011)

Many people have seen the 1984 SuperBowl commercial introducing the Macintosh to the masses. In the fall of 1983, Jobs gave a preview of this spot to an enthusiastic crowd of Apple shareholders and insiders. With full Reality Distortion Field in place, a young, passionate Steve Jobs describes the history of computing, IBM’s missed opportunities, and their current threats to Apple and the computing industry.

Happy Birthday, Steve – you haven’t lost your touch! Apple SuperNerds will notice a few soundtrack differences between this preview and the commercial that actually aired – can you spot them?

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Adam RosenAdam Rosen is an IT consultant specializing in Apple Macintosh systems new and old. He lives in Boston with two cats and too many possessions. In addition to membership in the Cult of Mac, Adam has written for Low End Mac and is curator of the Vintage Mac Museum. He also enjoys a good glass of Pinot Noir.

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