Apple Stores To Concetrate On Software
In a bid to attract PC “switchers,” Apple has begun redesigning its retail locations to focus more on Mac OS X and iPhone applications, according to a report Thursday.
The retail facelift is part of Apple’s “Why You’ll Love a Mac” theme, complete with images designed to highlight the differences between Macs and PCs, according to the IfoAppleStore site.
Among the changes will be greater concentration on Apple’s iLife and iWork software packages. Stores will offer iPhone 3Gs and iPod touchs loaded with applications available for customers to try.
The changes could start as early as next week, but may take several weeks to retrain Apple store staff, according to the report.
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
