Apple Ads – Fishing for a New Angle

Lonnie Lazar ()

The ever-amusing Dr. Macenstein has unearthed a pitch for a new Apple advertising campaign meant to counter the growing prevalence of lawsuits charging the company with misleading consumers.

The new angle would show real-world Mac users and how they use their Macs in the real world. Simple is brilliant, eh?

In this test pilot, author/evolutionist Richard Dawkins uses his PowerBook to read hate mail.

Who would you use out there, dear reader?

DON'T MISS
Benchmarked: Quad Core i7 iMac is Wicked Fast

Is Justin Long over?

7 comments »

About the author

Lonnie Lazar

Lonnie Lazar is a writer-musician-web designer-attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in Advertising, Apple, Humor |

  • Austen

    He sorta sounds like Alex, the talking voice for leopard.

  • Keith Thomas

    I don’t get it. This ad for the MacBook Air shows someone using a MacBook Pro.

  • Matt

    Hate Justin Long, those commercials have been tired for a year or more…

  • Lucas

    folks this is a pitch not a real ad campaign. it’s someone’s brilliant concept design. no way would apple recycle the ‘air’ song, edit the audio so poorly, or have swear words, even bleeped out, in their ads

  • http://cultofmac.com Lonnie Lazar

    @Lucas – there’s the word: ‘pitch’ right there in the first line of copy. But thanks for playing, anyway.

  • Kyle

    Even as a pitch, that would make me want to stick with the tired, tired Just Long campaign. Though I find it to make Mac users seems arrogant, pompous and better then everybody else; this was just depressing. If they could use it in a practical way, kind of like what Nintendo did with their celebrity DS commercials, then it’d be cool.

  • chano

    Before people like the Kool Aid lady start calling Richard Dawkins names as if he were a criminal they would do better to study the full, rich tapestry of crime and bloodshed that typifies every religion and especially Christianity-even today with burn-again Christians like Bush et al. Only the least devout are so quick to name-call truly learned people with legitimate views. Christ would be ashamed of you, if he had lived.