Brilliant (and fake) iPhone Ad About New York

Pete Mortensen (10:37 pm PDT, Jun 14 2007)

Iphonenewyork

Kudos to Alec Sutherland, who has put together the best fake ad for a real product I have ever seen in the form of “iPhone New York,” a brilliant, professional spot that shows people of every language and culture raving about the iPhone. I almost teared up, and I’m all West Coast and stuff. Bonus points for use of “Young Folks” by Peter Bjorn and John, too.

I think Apple’s very demo-oriented “Here’s what it can actually do” campaign is perfect for the iPhone launch, but a treatment like this one could kill for a second phase. They should call Sutherland when the time comes.

Via Digg.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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