The App Store might have just racked up its 10 billionth download, but the vast majority of those apps have only been given the most cursory examination by users: in fact, according to analytics firm Localytics, 26% of all apps are only used once after they are downloaded.
Localytics’ findings aren’t specific to iOS: they studied thousands of apps across the Android, BlackBerry, iOS and Windows Phone 7 platforms. Across the board, though, one-time use was on the rise in 2010, making it more important than ever for app developers to make that first impression count.
