Motorola Compares Apple To Big Brother In New Superbowl Ad

Motorola Compares Apple To Big Brother In New Superbowl Ad

Back in 1984, Apple introduced the Mac with its famous 1984 Superbowl ad. Now Motorola is invoking some of the same ideas to promote its Xoom tablet, but this time, Apple is Big Brother.

Motorola’s new Superbowl Ad , “Goodbye 1984,” says that 2011 looks a lot like 1984:

One authority. One design. One way to work.

It’s time for more choices. It’s time to explore. It’s time to live a free life.

Learn more about Motorola XOOM:

The ad is pretty bare-bones, and it’s not clear whether it will run during the Superbowl or is just a teaser or a trial balloon.

Funny how often Apple is compared to Big Brother these days. Over the weekend, The New York Times invoked Microsoft in its heyday with its market-crushing “platform” — a position Apple finds itself in now, says the Times.

Here’s Motorola’s ad below, and Apple’s original 1984, just for comparison purposes.

Via iClarified and Engadget.


About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac. He is the NYT bestselling author of Jony Ive: The Genius Behind Apple's Greatest Products; Inside Steve’s Brain; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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