Apple.com Embraces HTML5 With Sleek New Redesign

Apple.com Embraces HTML5 With Sleek New Redesign

As it sometimes does, the Apple Store went down in the wee hours of the morning, its virtual space on the Internet reserved by the yellow post-it — inscrutable sometimes-harbinger of new products — that we all know so well.

When the post-it was yanked off, though, Apple.com wasn’t host to a line of new products, but rather a darker and glossier HTML5 redesign.

Adding a more robust set of features for mobile users as well as many of the animation features of HTML5, notable changes include a new search box that dynamically resizes itself according to your query and a product slider interface which animates different families of products in both the Mac and iPod sections.

It all looks familiar, yet sleeker, like an iPhone redesign. Apple has been a strong proponent of HTML5 as the successor to Flash for animated and interactive content on both the desktop and mobile web, so it’s nice to see them finally put their money where their mouth is and turn over the corporate site to its embrace, once and for all.

What do you think? Let us know in the comments.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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