Battle Brewing Over iPad Magazine Subscriptions

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ipadmag

Apple’s iPad tablet computer may be the perfect vehicle to view glossy magazines, but the iTunes subscription model has some publishers ready to turn the page.

On both sides of the Atlantic, publishers are grumbling about Apple’s iTunes store. Some popular US publications, including the New York Times and Playboy, recently announced web-based subscriptions that will offer more flexible options and control over content than iTunes. In Europe, Apple faces a probe by Belgian antitrust authorities over whether it is abusing its market position by requiring that publishers only sell subscriptions through iTunes.

Although publishers aren’t necessarily keen to pay Apple a cut of each subscription they sell, that’s not the only issue. Sales through iTunes means that Apple controls subscription data — and access to their own subscribers.

“If Apple allowed real subscriptions in iTunes and shared the user data they collect with publishers, that might end the war right there,” said Marco Formento, Global Digital Director at De Agostini Editore, an Italy-based group which publishes in 13 languages and 30 countries. “Otherwise, a lot of publishers will go around Apple to keep that contact with their clients.”

Full story over at Talking Points Memo

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