Hugh Hefner, founder of the Grandaddy of all girlie mags, Playboy, tweeted Tuesday evening that an “uncensored” Playboy is coming to iPad.
Given that the Playboy website’s metadata “description” reads: “Nude girls, hot girls, naked women and sexy pics with nude girls as well as videos of hot girls posing nude or in sexy positions celebrating girls and women …” — Hef’s tweet would appear to be in direct contradiction of Apple’s prohibition against sexually provocative material in apps designed to run on iOS devices.
Maybe Hef knows something we don’t know; perhaps he’s just hoping to take advantage of Steve Jobs being on medical leave. Or maybe Hef is just a little more hip to the buzz generating capabilities of Twitter than an 84 year-old guy ought to be.
It’s possible there are truly big changes coming down the pike with the next iteration of iOS software, among which has been the rumored capability of selling subscription-based apps such as Playboy and the well-hyped iPad “newspaper” from Rupert Murdoch and News Corp., The Daily.
Will the App Store move beyond “mature content” warnings for apps designed for people 17+ to allowing a new “explicit” category? And if so, what kinds of standards and safeguards might be put in place on the notoriously inconsistent App Store administration?
What do you think? Is Apple going to be able to get away with marketing what some believe is the kind of “porn” that Steve Jobs promised would never appear on Apple mobile devices?
Does the company even want to open such a can of worms?