Could the Genius Bar be going head to head with the Geek Squad in Best Buy stores around the country?
TUAW certainly thinks so, but that seems pretty fishy to me: why would Best Buy agree to juxtapose their own utterly inept and criminally exhortative customer tech organ with Apple’s far classier and fuller serviced one? The Geek Squad can’t come off well in the comparison.
On Apple’s part, though, the move makes a great deal of sense. Genius Bars around the country are already stuffed to the gills with appointments. Short of opening more retail stores, there’s not a lot Apple can do to eliminate he congestion… short of taking advantage of a retail partner’s surplus of big box space.
Clever! We’re interested in seeing how this works out: bringing the Genius Bar experience to Best Buy would certainly be one way to more easily cover more customers.