Apple had 25 percent of mobile devices in November, with the iPhone the most used mobile device on the advertising network of Millennial Media. The Apple handset was used by 14.28 percent of the time and the iPod touch came in second with 8.96 percent of the network. Motorola’s Droid finished in third-place with 7.48 percent of the advertising network, according to the figures released Tuesday.
Samsung and Motorola were in second and third position behind Apple in the mobile device manufacturer category, with BlackBerry-maker Research in Motion and HTC filling out the remaining spots in the top-five mobile device manufacturers. Nokia finished in 7th position.
Although Apple’s iOS tied with Google’s Android at 38 percent for having the most mobile ad impressions, 54 percent of mobile advertising appears on Android apps, versus 38 percent of iOS-based applications, according to the ad network.
As for 2011, Android led as the operating system most ad publishers and app developers plan to support next year, with Apple’s iPad and Microsoft’s Windows Phone 7 tied for second place.
