An Industrial Drill Bores Through An iPad, Ostensibly Enraged By FaceTime’s Omission

There are many good ways to promote your product or service. Here at Cult of Mac, we’re particularly taken with people prancing around in animal costumes, then being hit in slow-motion by a barrage of baseballs while the product’s name flashes on the screen. Advertising’s not so hard after all.

Of course, not every advertiser is so inventive, and so there is a lesser school of guerilla advertising: destroying a beautiful and expensive gadget in a web video in lurid, torture porn detail, then directing viewers to a stupid, countdown and uninformative website that the viewer will forget the second it fails to illuminate.

In this case, the site in question is Say Hi To Space, and while the video is beautifully produced and an industrial drill a novel way to destroy an iPad, one can’t help but feel that the iPad’s lack of a camera is just a slight-of-hand justification for the iPad’s destruction… one that will ultimately lead us to a website that has nothing to do whatsoever with Apple or its products.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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