Report: Apple to Open Store In Philadelphia
Apple is preparing to open its first store in Philadelphia, designed by the same firm responsible for its Fifth Avenue retail location in New York City, according to a Friday report.
The Cupertino, Calif.-based company has signed a lease to move into a former restaurant situated to attract upscale shoppers and diners, reported the Macnn Website.
Although few details were provided, Apple would remake the Brasserie Perrier restaurant, using the Bohlin Cywinski Jackson architectural firm. The architects lead construction of many key Apple Stores in the U.S. and Great Britain.
Earlier this month, Apple was rejected for the third time in its attempt to open its first retail outlet in Washington, DC. Despite spending $13.4 million to buy a spot in the Georgetown area, Apple was spurned by the local neighborhood advisory board which said an Apple Store would “be too modern” for the 18th century shopping area.
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
