iProduct Placement: Verizion Blacks Out Apple on “Gossip Girl”
Apple products are a natural for high falutin’ teen drama “Gossip Girl,” where just about everything the upper East Siders use has a recognizable brand name.
Gossip Girl, however, is sponsored by Verizon. To keep them happy, producers artfully block the Apple logos from getting into shots, but as a result Apple’s presence is almost more consipicous than it would be otherwise. The shot on the left reminds me of the trick directors use to hide pregnant actesses by placing plants and furniture to hit just mid-tummy.
A nice slide show non-Apple Apple product placement on Gossip Girl at Geek Sugar settles an ongoing argument I’ve been having with a friend over whether Dan’s laptop is a Mac or not…
Photos courtesy of The CW
Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on 
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