Apple’s Empathy on Trial

My other blog has gone Apple this week as we close in on the launch of our book Wired to Care. I’ve just gone live on the Empath-o-Meter with a poll to rate how widespread empathy is at Apple. By empathy, I mean the ability of people inside the company to understand the needs of the folks out in the world that they’re trying to serve. As a Macophile, I obviously feel very well-served by Apple, but I have trouble knowing whether it’s because the folks inside the company really get where I’m coming from — or just that Steve Jobs has an amazing intuition for what’s going to connect with people like me.

Check it out — I’m anxious to see your votes and your comments!

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