Analyst: Enterprises Get Aboard the iPad Train

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All aboard! Enterprises can either jump on the hurtling iPad express or hop on the slow-moving freight that other tablet manufacturers promise will be coming along any time now. That’s the conclusion from the analyst gurus at the Gartner Group.

“The iPad looks set to become a market disrupting device, like the iPod before it,” the research firm tells companies. “Even if you think it is just a passing fad, the cost of early action is low, while the price of delay may well be extremely high,” it warns.


Gartner is taking the unusual step of urging company CEOs to knock some sense into their technology chiefs. Well, they put it differently: enterprise leaders “should initiate a dialogue with their CIOs about [the iPad] if they have not already done so.”

The old Windows versus Mac arguments no longer apply with the iPad. “Organizations need to recognize that there are soft benefits in a device of this type in the quest to improve recruitment and retention. Technology is not always about productivity,” the analyst firm announced.

Last month, Gartner announced Apple had cracked the 10 percent in computer marketshare, helped by the iPad. Tablets are causing many people who might otherwise buy a notebook or inexpensive netbook PC to take a “‘wait and see’ approach to buying a new device.” Some analysts have suggested if the iPad were included in the mix, Apple would be the largest computer company.

[9to5Mac]

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