Three Reasons I’m Actually Looking Forward To Phil Schiller’s Keynote

Phil Schiller at a WWDC beerbash. Photo by Graham Ballantyne (CC license).

I’m actually looking forward to Phil Schiller’s keynote on Tuesday for three reasons:

1. He is genuinely funny. He’s been great in keynotes past, and he can easily carry a whole keynote alone. See Charles Arthur’s report from Paris Macworld in 2004, after Schiller stepped in for Jobs. The big surprise? Schiller was a gas: The dramatic news from the Apple Expo: Phil Schiller is *funny*!

2. He’s not Steve Jobs. He’s not perfect like Steve Jobs. He seems like a regular guy and a bit of a schlub — and I like that. Here he is at a programmer’s beer bash — the kind of event you could NEVER imagine Jobs attending.

3. He’ll deliver a great “One Last Thing.” Because of the controversy and disappointment surrounding the speech, Phil must go out on a high note. I’m hoping for a surprise appearance from Steve Jobs. Hopefully he won’t announce his retirement from Apple.

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Phil Schiller has a posse; CC photo by JL! who snapped the poster near his office — no other info is given.

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