Real Steve Follows Fake Steve’s Lead on Being Green
Weight Recycled as % of Past Sales. Credit: Apple
In a case of life imitating art, the Real Steve Jobs is following the Fake Steve Jobs’ green lead.
On Wed. April 11, Fake Steve wrote:
By the end of this year I want Apple to be known as the greenest company in the world — not just in tech but in everything. If we’ve got to make hydrogen-powered computers and iPods that run on solar energy, so be it. Let’s get this done.
On Tue. May 2, Real Steve wrote:
Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas.
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: 
