This bit from yesterday’s event made me laugh out loud.
This was about 30 minutes in, and Randy Ubillos was showing us the new iMovie ’11 and its built-in trailers. Impressive movie soundtrack music blared out.
Randy turned to the crowd and said: “For the music, we went to London, to Abbey Road studios, and made original recordings with the London Symphony Orchestra.”
He dropped that in so casually, but just think about it for a moment.
For the sound effects used in one feature, in one application that lives inside a larger suite of media apps, Apple hired an orchestra, a conductor, a composer, Abbey Road studios, and all the paraphernalia that must have come with them. Caterers, hotels, management, hangers-on, producers, heaven knows who and what else.
That’s what you do when you have $50bn in the bank.