Will Apple Reveal A New ‘Genius’ Social Media Network Today? [Rumor]

Will Apple Reveal A New ‘Genius’ Social Media Network Today? [Rumor]

CC-licsensed; via Andy Macht on Flickr.

In just a few hours, Apple will announce a new version of OS X, and will almost certainly unveil new MacBook Airs and new versions of iLife/iWork. But we’re wondering if they won’t reveal one more thing: a social media network with the goal of creating millions of home-based Apple Genii at its core.

Unlike our solidly backed report on details about the new MacBook Airs, what we’re talking about here is just barroom buzz, the faintest whiff of a rumor — and frankly, it sounded a little crazy when we heard it. Then we started thinking…

Last year, we reported first about Apple’s plans to hire a very small number of “At Home” tech support staff, presumably in an effort to decentralize their tech support operations. Then there’s Apple’s shiny-new Ping, an iTunes social media network that raised a few eyebrows (certainly here at the Cult) about its very need to exist. Finally, just a few days ago Jobs was seen having dinner with Facebook co-founder Mark Zuckerberg.

Could Ping’s real raison d’être be as a sort of dry run for this new network? Were last year’s hiring plans similarly a test-bed for this crowd-sourced Genii model? And what was Jobs really talking to Zuckerberg about at dinner the other night — advice on this new network, maybe?

Maybe. Or maybe our Spidey-Sense just needs realigning. Either way, we’ll know in a few hours.

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About the author

Eli MilchmanWhen he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path — which explains why he's Cult of Mac's test editor-at-large. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of Wired.com and BIKE Magazine, among others. Hang with him on Twitter.

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