New UK Get A Mac Ad Splits Off From American Campaign

Pete Mortensen ()

Posse

The international spin-offs of Apple’s Get a Mac ad campaign are quite wonderful. The newest UK spot, “Posse,” is an all-new spot created specifically for the UK market — the others have copied U.S. ads. I’m really quite partial to it, if only because I adore Mitchell and Webb. I love the real shame on the faces of the MS Office folks as they refuse to come home. It’s awkward, just like “Peep Show” was. Click through the jump to watch the YouTube version.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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