Samsung Ad Is Fairly Successful At Differentiating Galaxy Tab From The iPad

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Samsung’s just pushed live their latest advertisement for the first of the prestige-band iPad competitors, the Samsung Galaxy Tab… and while you certainly shouldn’t expect device agnosticism from someone who has “Cult of Mac” written on his paychecks, I’ve got to say, I think they did a pretty good job enumerating the Tab’s relative advantages over the iPad.

In about two minutes, the commercial quickly and compelling puts ticks next to the boxes of all the iPad’s more niggling omissions — web cam and expandable storage being the most obvious — and even a few that no one really cared about, like the fact that you can’t also use the iPad as a big stupid looking phone, which you can with the Galaxy Tab.

Of course, it’s the phone functionality of the Galaxy Tab that is responsible for the tablet’s extraordinarily high price when compared to the iPad, at least unlocked… but depending on how you feel about it, that’s also an advantage of the Galaxy Tab, since it’ll be available on all four US carriers for a subsidized price later this year.

Perhaps more funny than anything though is Samsung’s insistence that the 7-inch Galaxy Tab is “pocketable,” which they illustrate by showing a man stuffing it into his galactic wormhole of a back pocket through Avatar-style CGI trickery. Kudos to Samsung for making what I can only guess is a tongue-in-cheek reference to this hysterical ad.

Ultimately, after watching the video, I’d say the biggest advantage of the Tab is actually it’s size: 7-inches is big enough to do meatier work and media watching, but not so big that it can’t be easily held one-handed. If the Galaxy Tab is a hit with consumers, I expect Apple to unveil the iPad mini sooner rather than later.

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About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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