iPad Fly Swatter Ad Squashed Goes Offline

iPad Fly Swatter Ad Squashed Goes Offline

According to a story on Network World a cease and desist letter was sent by Apple to Newsday about their popular and viral iPad app commercial that I wrote about last week.

The commercial demonstrated one way the iPad could not possibly replace a newspaper — using it as a fly swatter. If you use the iPad to swat flies according to the commercial the iPad screen will shatter. Allegedly Apple wasn’t to happy about that ad.

Network World received the e-mail below, but wasn’t able to confirm its authenticity:

“Newsday got a cease and desist letter threatening all of our apps, if we did not remove the commercial immediately. They took exception to the fact that the (iPad) glass shattered into large jagged pieces … Your instincts are correct.”

The e-mail above leaves me feeling a bit disturbed, since we all know how controlling Apple has been over iTunes App Store content. However, I highly doubt that Apple would resort to these tactics just to get a commercial pulled.

Something doesn’t feel right about this and I’ve contacted Apple for comment. I’ll post their response or refusal to respond here later.

In the mean time you can try to catch a glimpse of this commercial, while you still can, via YouTube. The original video that I linked to last week has been pulled from YouTube.

Related
  • tooties1951

    I was visiting my little granddaughter last night when I asked if I could borrow a newspaper.

    ‘This is the 21st century, granny,’ she said. ‘We don’t waste money on newspapers.’

    “Here, you can borrow my iPad.”

    I can tell you, that fly never knew what hit it !!!

About the author

David W. MartinDavid W. Martin has more than 20 years of experience in the industry as a programmer, systems and business analyst, author, and consultant. David has written for CNET's iPhoneatlas.com, MacLife.com, CultofMac.com, BYTE.com and recently for aNewDoman.net. He comes to Cult of Mac's website with deep knowledge and passion for the all things Apple. Follow David on Twitter @david_w_martin or see what he's up to now at davidwmartin.com.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News |