Britain’s best-selling Sunday National Newspaper The News of the World is the latest publication to announce plans for a subscription-based iPad app.
Dates for the iPad app haven’t been announced but are expected to be in synch with the relaunch of the website in October.
iPad users will have to pay £1.19 a week (about $1.85) to view the celebrity highs and lows, that’s slightly more than the £1 newsstand cost but less than a snail-mail subscription, which currently costs £134.00 a year or £2.57 a week.
The website will also be behind a paywall, charging readers £1 for a day’s access or £1.99 per month.
The rogue tabloid — currently embroiled in the celebrity phone hacking scandal — is the third title in under six months in the News International stable to launch digital subscriptions, following the Times and Sunday Times.
“News International is leading the industry by delivering on its commitment to develop new ways of making the business of news an economically exciting proposition,” Rebekah Brooks, chief executive of News International, told Reuters.
