Why does Apple dominate all aspects of the digital music market — hardware, software and content deals? For example, more than two-thirds of every media player sold in the world is an Apple product.
That’s amazing when you consider the company’s reputation as one that doesn’t listen to customers. Come to think of it, Google Search, Facebook and Twitter are all dominant products created without customer input.
Is ignoring customers Apple’s secret to success in consumer technology?
Mike Elgan is a Silicon Valley-based columnist who writes about technology and culture. His work appears in a variety of publications, including Computerworld, Datamation, PC World, InfoWorld, MacWorld, ITWorld, CIO, the San Francisco Chronicle. Subscribe to Mike's e-mail newsletter, Mike's List, and follow him on Twitter, Facebook, Digg and elsewhere by visiting http://elgan.com.
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