Make Mine Match: Shoppers Buy iPods for New Colors
Even credit-crunch era consumers will break out the plastic to buy an iPod in a new color.
USA today devoted an article on how shoppers aren’t color blind — especially when it comes to Apple mp3 players:
Nearly five years ago, Sally Trammer of Indianapolis, a senior systems analyst at Eli Lilly bought herself an iPod Mini specifically because it came in the color she craved: lime green.
Trammer was fully aware that this model stored far fewer songs than a full-size white or black iPod.
“I didn’t care, I just wanted to have that color,” she says. She recalls overpaying, too  about $300. Then she purchased a fancy, lime-green leather case, to boot. “Regardless of what it cost, I knew I had to have it.”
Such consumer color devotion is a key element in iPod sales. Apple officials declined to comment, but retail expert Marshal Cohen of NPD says he’s spoken with plenty of adult iPod owners who bought new iPods specifically to get a new color. “This boggles the mind,” he says.
Color me a little astonished by the trend, too. A silver iPod nano is as far as I’ve strayed from classic white.
Fess up in the comments: have you bought a new iPod for the color, for yourself or for someone else?
Photo credit: AJ Mast
Via USA today
Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on 
