Study: iPad More Involving for Users, Valuable for Developers

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Apple iPad (1)

Although the number of iPhone owners currently dwarfs the iPad, a new study reveals Apple’s tablet has a promising future. The tablet device is both more involving for users, as well as potentially more lucrative for developers.

Like the iPhone, games are the largest category of applications downloaded by iPad users, according to a study released Monday by mobile advertising exchange network Mobclix. Games comprise 20 percent of all applications, the study says. But iPad owners spend triple the time with the games as iPhone users, according to the numbers.


Additionally, developers could earn more advertising money from iPad owners. The ECPM (effective cost per thousand impressions) is five times that of an ad shown on an iPhone. The ECPM figure is a good way to determine ad revenue when comparing two disparate audiences.

For developers, those iPad ads should certainly include video. The study found a video ad was 10 times as likely to entice a response than a plain display ad.

[AppleInsider]

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