iProduct Placement: Disney’s “Bolt” a Turn Off

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Disney animation movie “Bolt,” where John Travolta lends his voice to the dog-hero in the title, has a brief, fleeting moment of Apple product placement.

Pixar blogger and CoM reader Guido Rogall explains: in Bolt “there’s a chase scene on a train. For a few seconds you see a young woman with a laptop, either a MacBook or iBook, but what is funny about it is that the Apple logo is not lit.”

As another one of our sharp-eyed readers pointed out, this Apple turn-off  scenario happens every so often in movies.

Wonder if it’s a mistake or makes it product placement more memorable to clued-in viewers…

  • Applfangrl

    Don’t forget “The Agent” has an iPhone. ;] In the first scene with him in it, he’s waving it around.

  • imajoebob

    I’m thinking it’s a sort of Easter Egg from Pixar. Just like every Pizza Hut ad shows a bottle of Pepsi. It’s a subtle plug for the home team.

  • justreboot

    it also appears that this ‘apple’ has no optical drive on the right side of the lappy…

  • Nick Zomkowski

    Let’s not forget the iPod and Chime start up sound in Wall-e

  • upgrayde

    “I’m thinking it’s a sort of Easter Egg from Pixar. Just like every Pizza Hut ad shows a bottle of Pepsi. It’s a subtle plug for the home team.” (imajoebob)

    Just a correction, I think only the short before the film is made by Pixar, while the movie itself is produced solely by Walt Disney Animation Studios.

    Also, I noticed the iPhone in the beginning, and it’s spot on down to the call screen, which is what the agent is on when he’s waving it around.