Apple Bumper Program: Good Case of Underpromise and Overdeliver
We’ve received multiple reports from readers that their free iPhone 4 Bumper cases are already in the mail, despite initial delivery dates in August or September.
I just got an email from Apple saying my own free Bumper case is winging its way to San Francisco. It is due to be delivered August 3, according to the tracking data. Apple initially said the free case would be delivered in September.
Good work Apple: Underpromise and overdeliver.
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: ![Read "From Your iPhone, With Love: Thank You Pen Does What Cards App Can’t [Feature]"](http://www.cultofmac.com/wp-content/plugins/lazy-load/images/1x1.trans.gif "Read \"From Your iPhone, With Love: Thank You Pen Does What Cards App Can’t [Feature]\"")
