Apple Bumper Program: Good Case of Underpromise and Overdeliver

Apple Bumper Program: Good Case of Underpromise and Overdeliver

We’ve received multiple reports from readers that their free iPhone 4 Bumper cases are already in the mail, despite initial delivery dates in August or September.

I just got an email from Apple saying my own free Bumper case is winging its way to San Francisco. It is due to be delivered August 3, according to the tracking data. Apple initially said the free case would be delivered in September.

Good work Apple: Underpromise and overdeliver.

Apps you might like

About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in Apple, iPhone, News, Opinions |


scribol