Free iPhone 4 Cases Will Cost Apple About $175M

(2:26 pm PDT, Jul 20th 2010)

Free iPhone 4 Cases Will Cost Apple About $175MGiving iPhone 4 customers free cases will cost Apple about $175 million, Apple executives said during a conference call with Wall St. analysts.

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Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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