Apple’s due to start sending out free cases to beleaguered iPhone 4 owners at the end of the week… and while that’s great for customers, it’s bad news indeed for companies planning on selling their own iPhone 4 cases. How do you compete with free?
Incipio is trying. They’ve just started a cute “We love our customers too” campaign. It works like this: once you receive your free bumper from Apple, you can send it in to Incipio for five bucks off one of their premium iPhon cases.
Obviously, this is only a good deal if you’re looking for a higher-quality case than the bumper, but still, it’s a nice gesture. The question is: with Apple intending on sending out third-party cases along with the bumper, what will Incipio do for people who get another free case instead? Will the same discount still apply?
