Apple Reboots iPhone Marketing For Festive Season
As the holidays loom ever closer and the global economic get worse and worse, Apple’s doing its bit to encourage a little seasonal spending.
The new iPhone Your Life section on apple.com is full of tips and tricks for new iPhone users, encouraging them to dive into the App Store and look around.
There are recommendations and staff picks, and on the Top Apps page there’s limited web-based access to best selling apps in a range of categories – the first time I’ve seen Apple replicating some of the App Store functionality on the web.
The Tips and Tricks page is also a good starting point for Christmas Day iPhone newbies (of whom, I have no doubt, there will be many).
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(Via John Gruber)
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