Rumor: $99 iOS-Driven Apple TV To Rent Shows For $0.99

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File firmly in the rumor folder, but NewTeeVee is resurrecting the old iOS-driven AppleTV rumor, but with a twist: this time, they say a future $99 AppleTV will feature the ability to stream television shows for just $0.99.

On one hand, such a move would make iTunes television offerings a lot more competitively priced, especially compared to services like Netflix and Hulu Plus… but on the other hand, it seems that this would replace (on the AppleTV, at least) the current purchase scheme of $1.99 – $2.99 per episode, depending on definition.

At the end of the day, though, it all seems a bit expensive to me: $20 bucks to rent a television season is a hard sell when that’s what the DVD will cost. There’s no doubt, though, that a change in the way iTunes currently prices television shows will go a long way to making the AppleTV a lot more popular, though.